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Deeply rooted for 18 years, "Grateful for the company, welcome home" Armadillo's 18th anniversary extreme feast was a complete success

NEWS2023-05-12 11:31:42

On May 7, 2023, the 18th month of the lunar year, as the first off-road RV brand in China, ARMADILLO successfully held the official event for the 18th anniversary of the theme "Grateful Accompaniment, Welcome Home".At this special event, ARMADILLO owners gathered at the beautiful Thousand Island Lake to jointly open and witness this grand event.

Back in 2005, Armadillo's chief designer, Mr. Yu Xuebing, had a vision of creating a caravan that combined off-road and lifestyle, strength and aesthetics. With Mr. Yu's deep understanding and infinite creativity in cars, machinery, materials, and industrial aesthetics, he finally created China's first off-road caravan, the Expeditor 6X6, in 2007. Since then, a new species of Chinese caravan, the Armadillo off-road caravan, was born.Today, after 18 years, it has successively created six series: Conqueror, Expeditor, Challenger, Climber, Sharpshooter, and Pioneer. Armadillo's customers are also spread all over the world.Now, as it grows from an infant to an adult, Armadillo has become the global leader in high-end off-road caravans.

During these 18 years, ARMADILLO has been adhering to continuous original design, the spirit of constantly improving products, and the infinite pursuit of product perfection to build every motorhome.In this event, car owners actively provided their ARMADILLO motorhomes, sharing a total of 18 vehicles to form the number "18", celebrating ARMADILLO's 18th birthday.

In the test drive area, ARMADILLO · Challenger B and Challenger C provided customers with a test drive experience on site. After the test drive experience of the Amodillo owners, they gave high praise and affirmation to the driving experience and experience of both cars.

At this grand feast, ARMADILLO prepared rich check-in interactive activities for the arriving ARMADILLO car owners and partners.In the hotel, there was an outdoor camping scene check-in area, where guests could participate in challenges and interact. Tang Xiaojun, the Inheritor of Intangible Cultural Heritage of West Lake Longjing, and his wife Zhou Yangyang personally took part, allowing car owners to experience the true charm of China's six major types of tea.

The 18th birthday feast was personally crafted by Mr. Yu Bin, a "Chinese cooking master", with carefully designed dishes and corresponding wine pairings for the distinguished owner of the ARMADILLO.The team of over 50 people included professional sommeliers, and the sound of the string quartet added to the silky smooth music and the dance on every guest's tongue.

String Quartet Orchestra





Banquet dishes

At the dinner party, the representatives of the car owners shared passionately their stories with ARMADILLO, from knowing each other, getting to know each other, to accompanying each other. Each journey of theirs has been the shared wealth of ARMADILLO and its customers for 18 years. The opinions and suggestions of every family member are the most precious love and support in the growth of ARMADILLO over these 18 years.

At the after-party, accompanied by the passionate performance of the foreign band, ARMADILLO pushed the "Grateful Accompaniment, Welcome Home" ARMADILLO 18th Anniversary extreme feast to a climax with an incredibly stunning drone show and fireworks show.The 3 spring Belgian craft beers consumed at the after-party were all provided by the owner for free, and it was promised that ARMADILLO owners could enjoy free drinks at the 3 spring beer bar.There were even ARMADILLO owners sharing their private golf courses, where all ARMADILLO owners could play for free;at the same time, drivers of ARMADILLO who went to the foot-long garden national store could enjoy free coffee and meal services.At the party, every driver talked freely, communicated with each other, shared resources, which fully demonstrated that ARMADILLO is not only a platform for infinite proximity between man and nature, but also a platform for connecting people's hearts.

fireworks show

无人机灯光秀


After-party drink

This ultimate feast, which integrates the six senses of "vision", "hearing", "smell", "taste", "touch", and "heart", with the theme of "Grateful Accompaniment, Welcome Home", for the 18th anniversary of ARMADILLO, has made every ARMADILLO owner and ARMADILLO person's heart jump and stay with them for a long time.