With the improvement of socio-economic levels and the iterative upgrading of consumption concepts, consumers' demands for car purchases have also expanded from a single mode of transportation to multiple pursuits of personal expression, quality of life and travel experience, becoming the mainstream trend in the current and future consumer market. . Just recently, the second China Customized and Modified Auto Summit with the theme of "Creation and Win-win" was grandly held in Shenzhen, presenting an industry feast integrating forward-looking thinking, technological innovation and win-win cooperation to the industry and beyond.

At a critical period of transformation and upgrading of my country's automobile industry, Mr. Wang Xia, Chairman of the Automotive Industry Branch of the China Council for the Promotion of International Trade and Chairman of the China Chamber of International Commerce Automotive Industry Chamber of Commerce, profoundly analyzed this change in his opening speech and discussed how to grasp the future. It gives an authoritative interpretation of consumer trends and the huge potential of activating the customized and modified automobile market.

Wang Xia believes that personalization has become a fashion trend in automobile consumption, and automobile customization and modification are becoming a dynamic and innovative industry. Customized modification can effectively solve the contradiction between the large-volume requirements of automobile production and the personalized needs of consumers. It is a necessary extension of the automobile industry chain and an important starting point of automobile culture. China's automobile customization and modification market is entering a history of rapid development. Period of opportunity.

At the summit, our brand manager also expressed his views on the development status and thinking of the pre-installation market in the special forum.

Consumers in the high-end niche consumption range have their own payment standards, and good things will be translated over a longer use cycle. Especially the long-term polishing of the product, the pursuit of aesthetics, and the perfection of touch, texture, taste, temperature, sound and many other details.

Innovation is the driving force of an enterprise. Marketing alone is unsustainable. The polishing and precipitation of products are crucial. It is necessary to combine the quality of products and the power of self-media to improve brand power and elevate the status of products in the hearts of users. From online scenarios to offline scenarios, we must truly provide customers with sustainable emotional value.

Taking customers as the starting point, from solving problems to solving the meaning of life, from using products to enjoying life, from convergent consumption to personalized consumption, from material pursuit to spiritual pleasure. High-end consumer brands will become the default choice in the minds of consumers, not for cheap stuff, but for the psychological satisfaction brought by high-quality brands.

With the continued popularity of the self-driving travel market and the popularization of outdoor leisure lifestyles in recent years, RV tourism has gradually shifted from a niche market to a mass perspective, and the trend of personalized consumption has further emerged. Especially today, when consumers pay more attention to their own style and advocate unique experiences, RV modification will no longer just improve mechanical performance and change visual aesthetics, but reshape and innovate the overall lifestyle.

This means that Amodiro must not only focus on product quality and technological innovation, but also focus on capturing and satisfying users' individual needs, so as to develop more high-end customized models that adapt to the diversified needs of the market, thereby competing in the fierce market. stand out.

In the future, Amodiro will also actively respond to this change, adhere to customer demand-oriented, and strive to establish a new quality benchmark in the industry. With excellent products and services, we will help China's customization and modification industry enter a new stage of development, leading the new trend of global personalized consumption.